When Google thought of giving an identity to what they had devised as their strongest innovation which would revolutionize the mobile handheld market, little did they know that their mascot would get dressed up as a superman, batman, hulk, minion and every possible thing that it can get customized into.
The History of the Android Logo and its Designer Irina Blok
While her stint with Google as a designer, Irina Blok got to handle a branding project that got her an opportunity to get her names in the history books. Android was THE next big thing and to be able to do branding design for them was something to pounce on.
Irina and her team were told that the logo needed to incorporate a robot and the endorsing elements must in totality be very easy to identify for the general masses, since this wasn’t something for the webmasters or the techies. Android was going to be used by every, through geographies and thus it needed an appeal that was irrespective of anything and everything.
Since the briefing clearly mentioned of using a robot as the mascot for the project, Irina and he team researched and studied various sci-fi toys. They indulged in space movies and documentaries to jot down the various elements and feels that they could understand from all of this. Looking through everything related to science and man’s connections, she did gather a lot for scribbling but the real inspiration that got her into drawing what we see today was something more general and real than these movies and toys. One fine day, she notices the pictograms that are used as labels outside restrooms. Something clicked in her head and she started drawing these strip figures to create a robotic mascot.It is from those scribblings that came out a tinned torso and antennas on the head for our oh-so-loved droid mascot.
Letting the world own the logo
WHile most companies would not let anyone tamper with their branding elements, Irina went all bold on the concept of open source. She stated since the OS is open spurce, its branding Must be on the same lines. She said they need to let the world customize it for it is the people who’d spill life in the robot, as and by what they like. It was an instant hit with the online world and you saw droid bees, droid armies, android bunnies and what not. Daring and innovative; the perfect combo for a sure shot success!
Design Elements Of The Android Logo
The Shape Of the Logo
The robot that symbolizes android as their mascot in a lively green color, designed by Blok sets an example for the world to note how a playful and easily identifiable logo should be. It is carved out of very simplistic shapes. ALso, since Irina suggested of letting the logo get customized by the masses, one could not have really done that had the logo not been as easy to adapt.
Android Green as according to the patents is a very positive color for defining the identity of a whole new cult that the world has seen. Green as is, signifies prosperity and growth adding to the fresh and minimal looks, thus getting very relatable to the generation that is their target audience.
The typeface that has been customized to create the official font for android’s branding is the typeface called Norad.